When you look around and see people on their phones, there’s a very high chance they’re on some platform of social media liking, commenting on, and sharing posts. And people make sure that when they hit that follow button, it’s deserved. The pages that garner lots of attention post very frequently, stay up to date, and use all of the features that each platform offers.

It may seem like a lot to manage, but if you start with just a couple of pages and keep a schedule, it’ll get easier over time. It’s only a few clicks to post something when you have your content and caption ready beforehand. Here are a few steps to really improve your game on social media.

Utilize All the Platform Features

Before creating content, research some pages that inspire you and take note of the features they use. These are different for every platform.

With Instagram for example, look at the style of the posts on a page, their posts on the “Instagram story,” the wording of the bio section, the profile picture, and even who they are following.

When you click on their posts, look at their word count and caption. A good way to check if the page is successful in gathering attention is by looking at the number of comments and likes. They should be proportional to the number of followers.

Take the info and recreate it in your own way. You don’t want it to seem like you copied everything from one page. Rather, combine the style from different pages and add your own.

3 Ways to Step Up Your Social Media Game

Always Interact with People

Starting connections is fantastic, but they need to be maintained. Not constantly, but every once in a while so that over time, your connections become solidified. If people comment on your posts, direct message (DM), or tweet you, reply back to them in a timely manner and always add some personality to your response. Also, focus on liking and commenting on other pages’ posts. It could forge new connections, show people what inspires and shapes you and your page, and prove that you’re human and not just a random page on the internet.

Soon enough, you’ll have more than just online connections. You can exchange personal contact info and chat in real life. It’ll feel great to finally meet the people who you’ve only seen through a screen.

Learn to Analyze

Many popular social media platforms have a page to check out your insights. It’s deeper than just telling which posts got the most likes, comments, and shares. Analytics can help figure out where the trends are going, understand what’s being said on a certain topic, and find what appeals to customers or viewers. There are Facebook,Instagram,Twitter,Linked In, and many more pages with analytics sections. Familiarize yourself with these and start out small. It can get overwhelming and time-consuming to check all of your pages multiple times a day.

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3 Ways to Step Up Your Social Media Game