Sami Toussi
 
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Hi, I’m Sami!

I am an entrepreneur, business consultant, and life strategist. I’m here to help you achieve your business and life goals by focusing your strengths and passions into strategy and action.

Scroll down to read my story and learn more about how I can help you!

 

 


 
 

As a little girl…

…I always knew I was meant to do something to help others. But as I moved into my adulthood, I felt the need to follow the safe path of earning good grades, being a “go-getter” and following all the rules. I made sure I was always a “good girl,” seeking validation in a way that earned me praise by pleasing everyone but myself.

At 25 years old…

…I landed a career in a prestigious, male-dominated field in the corporate sector. Before I knew it, I was an expat living in Dubai, making six-figures, managing a large team, leading board meetings and traveling around the world. On the outside, it looked like I had it figured out - but on the inside, I knew I wasn’t living my purpose.

Despite feeling unhappy…

…I continued to stay at my unfulfilling job in order to gain outside approval. I constantly measured my worth and success by comparing myself to others and would question everything, “Am I earning enough?” “What do people think of me?”, “Will my family agree with this choice?”

I came to the realization…

…that my life didn’t really belong to me. I had spent the last decade obsessed with personal growth - reading books, taking psychology courses, listening to podcasts, and studying human behavior, fascinated by what makes people “successful.” So why was my own success so unfulfilling? 

I finally broke when…

…these internal doubts began to manifest themselves through my physical and mental health. I decided it was enough. It was time to make a change and that meant redefining what “success” meant to ME, not to OTHERS. So, I did exactly that. I pressed pause on my story so I could start a new one.

 
 
 

I changed my definition of “success” and channeled my passion, education, and skills into something that brought me, and the people I now serve, purpose. 

 

 

About My Programs

 
 

Through my own entrepreneurial process, I’ve learned that creating your ideal reality through action, allows you to focus on the present rather than clinging to the past or worrying about the future. Like I did for myself, I want to help you shift your mindset to seeing work as playful experimentation, projects as adventures, and failures as valuable experiences.

I will help you transcend beliefs that limit your potential, enabling you to create from a place of love rather than fear.

 

 
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Rooted in Empathy

Positive psychology is a central part of my coaching strategy and allows me both a compassionate and analytical approach to any problem. As a first generation American, I learned early on how to relate to people from different walks of life. Additionally, having experience as a female leader in a male-dominated industry drives me to help women in particular with building confidence and resilience professionally. My overarching goal with all clients is to use the psychology of motivation to shift thoughts from “I’m not ready for this” to “I can do this.”

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Focused on Real Results

With over 10,000+ hours as a Business and Life Strategist, I’ve helped clients through career transitions, land dream jobs, embark on entrepreneurial journeys, write books, overcome fears of public speaking, improve personal relationships, and much more. I use researched, science-based techniques to help my clients get rid of distractions and make solid actionable plans. From planning to execution, I set my clients up for measurable success.

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Licensed & Certified

My studies began with a BA in International Development from UCLA. I then earned Board-Certification in Life & Business Coaching from the acclaimed Tony Robbins Strategic Interventionist School and Executive Coach Training Program, CCF. Today, I have conducted 10,000+ hours of coaching, and run 70+ workshops across the world on my signature RPP (Reflecting, Planning, Prioritizing) Method. Obtaining the best possible coaching education has helped me create actionable strategies proven to help people gain clarity and execute.

 

CERTIFICATIONS & DEGREES:

 
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